Back in 2001, when Ashok Rajpal, 39, had been in the textile business for 11 years, he decided to venture into the peripheral mobile devices industry, though he had no knowledge of it.
Putting his head and fortunes together with his brother, who had a small peripheral devices shop in Nehru Place, New Delhi, Ashok began his journey as a retailer of mobile accessories.
Their business was named Ambrane, and they started selling power banks through various e-commerce portals, including Snapdeal, Flipkart, and Shopclues. The reception for the products exceeded all the expectations of the founders.
Within three to four days, Ambrane’s power banks were sold out, leaving the entrepreneurs amazed. From that point, there was no looking back. Ashok grew Ambrane into a Rs 103 crore turnover mobile accessories brand that has 10 million customers in the power bank category alone.
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